Ellen Truijen @pregenzer


I think my key-signatures are: timelessness, sobriety and simplicity. Most bags are stripped down to their bare essentials, yet the detailing is well thought through,

although that also evolved during the years. At first, they were more rough and had no lining. Through the years I added details to increase their functionality.

Like the zippers for instance, it took me years to find the perfect one, leaving the standard YKK behind. ‘Standard’ can never be my standard,

I try to upgrade the understated luxury feeling with little details. I love a muted colour palette, so you can pair your bag with any outfit.

I also like to play with inside and outside seams and create multiple wearing options by using different straps on a bag.

Naming the bags is a pure intuitive and witty process, sometimes the bags reminds me of a certain shape,

a feeling or function or a person that is dear to me.

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